CLUB CAR WASHILLUSTRATIVE
GROWTH OS · PREPARED BY AUX INSIGHTS
Illustrative data · modeled on a 150-location express-wash chain; no Club Car Wash data was used · a live instance connects Meta and Google Ads, your membership platform (e.g., Rinsed), and POS · refreshes every Monday
NET MEMBERS, COLUMBIA MARKET, LAST 4 WEEKS
−172
Cancels are running 2.1x the chain norm for three straight weeks while every other market grew. Chain growth is a churn problem as much as a marketing one.
$61
Cost per new member in Wichita, against a $38 chain average. Prospecting spend up, join rate down.
$38 chain avg
8.4%
Retail-to-member conversion in Kansas City, best in chain. Attendant script plus windshield-tag combo.
5.1% chain avg
1,240
Springfield members by week 9, vs a 950 chain-cohort benchmark. Best opening of the year.
WEEKS 1–9

Wichita pays 2.7x Springfield for the same member

Cost per new member by market, last 4 weeks
Wichita (11 sites)
$38 chain avg
$61
Columbia (9 sites)
$43
St. Louis (18 sites)
$35
Tulsa (8 sites)
$32
Kansas City (22 sites)
$30
Springfield (6 sites)
$23

One market is handing its growth back

Net member adds by market, last 4 weeks
Kansas City
+768
Springfield
+766
St. Louis
+475
Tulsa
+266
Wichita
+41
Columbia
−172 · 612 cancels

The first weekly agenda

#ItemSizeProposed first action
1Columbia cancel spike612 cancels / 4 wksRoot-cause by site; launch save-offer flow before month-end billing
2Wichita acquisition cost$61 vs $38 avgPause cold prospecting; rebuild lookalikes from member list
3Scale the KC retail-to-member playbook8.4% vs 5.1% avgScript and tag rollout to St. Louis and Tulsa first
4Post-promo conversion gap31% of WASH5 idle30-day nurture with first-month offer before codes expire
5Codify the Springfield opening playbook+31% vs cohortDocument media mix and pre-open list build for the next 4 openings
Prepared by Aux Insights · September 2026 · Confidential. All figures on this page are illustrative and modeled for a chain of this profile; no Club Car Wash data was accessed. A live instance is built on your Meta/Google Ads accounts, membership platform, and POS exports, and refreshes weekly.